Barnea & Co’s head of the litigation practice Zohar Lande and Itay Hatam and Gilli Cohen-Arazi from the litigation team are representing Espresso Club, an Israeli corporation, in an IP claim filed against it by Nespresso and Nestlé.
Nestlé and Nespresso claim that a TV commercial by Espresso Club, which features a George Clooney double, denigrates their brand’s image and tarnishes Nespresso’s reputation by ridiculing the Nespresso image.
An interim motion filed by Nespresso in an attempt to prevent the airing of Espresso Club’s commercial was rejected in January 2015, and an appeal to the Supreme Court was rejected in May 2015.
Currently, Nespresso and Nestlé are claiming for damages, and a permanent injunction to prohibit Espresso Club from continuing this campaign and making similar commercials in the future.
