Slater & Gordon has spent £1m with M&C Saatchi on an TV advertising campaign that comprises of three advertisements to be aired at both peak and off-peak slots.
The campaign, which will be accompanied by print and digital advertising, is a continuation of the firm’s strategy to establish a nationwide household legal brand.
The adverts focus on the firm’s three core areas of personal injury, employment and family, and give consumers examples of the kinds of situations that Slater & Gordon could assist with and are separate from campaigns for the firm’s claims handling arm, Claims Direct.
Slater & Gordon UK head of marketing Kalle Amanatides said: “The main objective is for us to increase awareness of Slater & Gordon as a brand and communicate the message to the consumer that we provide access to quality legal services for everyday people.”
In a recent interview with The Lawyer COO Cath Evans said the brand has 80 per cent unprompted recognition in Australia, a target the firm aims to replicate in the UK (6 September 2013).
Last month Slater & Gordon announced a 10 per cent increase in UK turnover and the acquisition of UK personal injury practice Fentons (21 August 2013).