Take control: why managing your digital reputation has more in common with your financial portfolio than you think
No man (woman or business) is an island. It’s a common misconception, particularly by those who understandably wish to remain private, that digital reputation management is really about self-promotion and brand building – that it’s about Google rankings, likes and artfully taken selfies. But this is not the case; it’s about critical risk management and taking control of your online profile – which already exists and, if you aren’t controlling it, then others are. In short, it’s something we all need to be doing – and too few of us are.