Lush v Amazon.co.uk — decision should force radical rethink of web advertising tactics
By Kate Macmillan Businesses that attempt to boost online sales by ‘piggybacking’ off the good reputations of similar products will have to radically rethink their tactics after a trademark decision in the High Court this month. The bottom line is this: use someone else’s trademark in adverts on a third-party search engine, such as Google, […]