Wheels of fortune?

What the ****?! Don’t you just hate it that those wacky US lawyers are always one step ahead when it comes to selling themselves? Take North Carolina outfit Helms Mulliss & Wicker. It’s just unveiled a new way of reaching potential clients, raising its profile and spreading the good news about its brand.

The brainwave is this: it’s put its name on a car. Or, in marketing speak, it’s “utilize[d] the latest technology in vehicle branding”.

According to the blurb, the firm’s new motor is “a highly functional delivery vehicle which tastefully places the Helms Mulliss & Wicker identity in front of commuters.” You may prefer to judge that for yourself.