Gide needs more than PR puff
As French firms leak talent to boutiques, Parisian powerhouse gets a makeover Rebranding is always a tricky process and it usually attracts a hefty dose of marketing-speak. Thus it was that French firm Gide Loyrette Nouel broke the news that it would henceforth be known as plain ‘Gide’ with some Gallic flowery language, suggesting that […]