Norton Rose’s merger anatomy

Four mergers in two years mean a tough integration job, but Norton Rose has found the perfect solution: a speed-dating style session to help get the head of a key practice group to know his or her team.

It doesn’t stop there. The firm has introduced ’champions’ around the world as the contact points for partners who feel lost because they don’t know who the right person is for a deal (see story). Not surprising if you’re a Toronto partner who’s never been to Australia and lives sixteen hours behind a Sydney partner.

Whether this was straight out of Hildebrandt International’s legendary Anatomy of a Law Firm Merger: how to make or break the deal (2004) is questionable.

The speed-dating idea certainly wasn’t from the manual, unless CEO Peter Martyr has got his hands on a more up-to-date version. If not, maybe it’s time he pens one.

After all, Norton Rose has rewritten the book on everything else.