Keyword advertising from a German perspective
By Katharina Reuer A recent German case from December 2012 — ‘MOST-Pralinen’, concerning keyword advertising — shows the significant margin of appreciation national courts have to apply to European Court of Justice (CJEU) case law. In the MOST-Pralinen case, the defendant bid on the generic keyword ‘Pralinen’ using Google’s ‘broad match’ function. This function then added […]