Boutique boom By Carlo Nassetti 14 March 2013 10:41 17 December 2015 14:55 Sign in or register to continue reading. It's FREE Sign in Email Password Keep me logged in Forgot your password? Not registered? It's FREE! Register now Register with The Lawyer Fareya Azfar 29 November 2013 at 20:03 Back in 2010 I was appointed to manage an abandoned law firm in Dubai. I had to increase revenues and re-create its reputation, and after weeks of dilemma, I rebranded the firm entirely and called it a “boutique”. The label was proven highly successful because the word itself denotes what the clients needed from law firms during and post financial crises at that time: a client focused exclusive law firm with a small but expert team of cherry picked lawyers. The foregoing not only justified the abandonment as a strategic move towards exclusivity, it also allowed us to increase hourly rates to nearly $ 1,000.00 per hour. Target accomplished and exceeded. Reply Link Name Email Cancel reply Threaded commenting powered by interconnect/it code.