Wragges to get real in virtual world

Wragge & Co is developing plans to launch an office in Second Life, possibly becoming the first firm to open a functioning practice in the virtual world.

The move follows Field Fisher Waterhouse‘s (FFW) opening earlier in the year, but Wragges is looking to differentiate itself from its rival.

Richard Jones, the lawyer in charge of the project, said: “We could replicate what we have physically and operate as a law firm there.” But Wragges is looking at other ideas, such as providing a chat room for lawyers and clients and sourcing pro bono work through the virtual office.

Jones said: “We’re looking at it as an experimental space rather than just building another office. FFW got fantastic press for doing it, but everyone else is now following in their footsteps. We want to push the boundaries a bit.”

Wragges became interested in Second Life after seeing many of its clients open branches in the virtual world, but not many law firms.

“Law’s a pretty conservative industry,” said Jones.