Wiggin proves small can be beautiful

There are results, and then there are results. And Wiggin’s 80 per cent jump in net profit falls squarely into the latter category.

How has this 23-partner Cheltenham-headquartered media boutique managed this epic return to form, you ask? According to the firm’s chief executive officer John Banister it all boils down to the ability as a boutique to focus closely on its core client base’s needs.

“Frankly it’s easier to align with your clients’ business and work alongside them and understand them if you’re a niche firm than a full-service firm,” adds Banister. “And my gut tells me that it’s what many clients are starting to expect.”

Wiggin may be relatively small – its 22.3 per cent increase in revenue for the 2013/14 financial year took it from £13m to £15.9m – but there is a lesson here to be learned for the every firm in the market, whatever its size.

Elsewhere catch up with more financial news in the run-up to this year’s UK 200. Our dedicated page allows you to keep track of the market.

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