Marketing within the legal sector has been permitted for 34 years but in reality, only now is legal marketing growing up. After commissioning a survey of 400 firms, Moneypenny examined exactly how they were managing their marketing and handling new business. This session will unveil the results and explore the basics many firms miss when capturing new leads.
Watch this recording to hear the speakers discuss:
- How firms can maximise every new client enquiry in a post-COVID world
- The client trends affecting the way we respond to new business
- The basics you might be missing which are the biggest threats to growth
- Hannah Stringer, Head of Marketing, Moneypenny
- Bernadette Bennett, Legal Commercial Manager, Moneypenny
About the speakers:
Hannah has been integral in helping Moneypenny become the world’s leading provider of Telephone Answering, Outsourced Switchboard, Live Chat and customer contact solutions. Hannah has overseen the expansion of the marketing team to become a full-service in-house marketing resource and has developed marketing strategies for both the UK and the US.
Bernadette has specifically focused on legal for the past twelve years, overseeing all new business acquisition. Legal is one of Moneypenny’s largest sectors with specialist receptionists now handling millions of calls and chats a year for around 1000 law firms of all shapes and sizes. Bernadette is passionate about working with individual firms to provide them with tailored solutions.
This free to attend webinar is part of the Business Leadership Series taking place every Tuesday between 15th September- 24th November. For more information on the series, a list of upcoming sessions, or to register for any of the webinars and roundtables taking place, please visit the event website.