Case studies

The digital evolution of Baker Mackenzie, a Turtl case study

Leading global law firm Baker McKenzie have positioned themselves as The New Lawyers – a breed that embrace innovation to give clients confidence in these volatile and uncertain times. In this context, the firm’s marketing function has committed to evolving their digital maturity, bringing strategies and tactics in line with the firm’s brand message. This […]

Improve and demonstrate marketing ROI with interactive content: Case study

New research highlights strategies to boost marketing’s profile and accelerate business success Effective marketers should communicate with personality and personalization. Generate and grow valuable leads for sales teams. Meanwhile, clearly prove ROI of their content and demonstrate direct business value. Sound familiar – and stress inducing? You’re not alone. 94% of B2B firms, according to […]

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