Gowling WLG was instructed by a major international corporate in the technology space to develop a system to help them combat the online IP infringement epidemic. The aim was to reduce the time and cost of spending hours manually trawling through websites to detect and collate details of infringing listings, and take appropriate action.
Matt Heys, an in-house software solutions developer, worked with Gowling WLG principal associate Jenny Davies and associate Charlie Bond to design and develop software that could identify adverts infringing our client’s IP rights and compile a report for further action. Matt Heys designed the tool to interface between the Gowling WLG IT systems and those of marketplace websites such as eBay, where most of the infringing products can be found.
This new technology has resulted in direct savings for the clients of £2,500 per client per month in reduced legal spend.
