This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 40-minute recording of this discussion. The practice of law is not traditionally renowned for keeping pace with society’s changing demands and the new ways of the world. This year we have seen society rapidly evolve and the old model of partner-led law firms is evolving too. We are now witnessing a much wider group of professionals engaging with existing and potential clients. With increased competition the norm, differentiation, gathering feedback and client retention are vitally important for Marketing and BD teams. In this session, the panel highlights the key themes that influence client engagement, including the ability to be able to pivot as a firm, understanding that clients are facing a situation where legal budgets are being scrutinised and GCs are being asked to cut costs, and ultimately that clients do not want content, they want market insights based on what firms are seeing. Fill in the form below to hear KPMG’s director- head of legal operations transformation services Nicola Brooks, White & Case’s global head of strategy & development- private equity Jason Piro, Slaughter and May’s director of business development Michelle Holford and Skadden’s European head of marketing Jeremy Ford discuss these issues and more.