MLS

On-demand webinar: Team management – talent today vs the talent of tomorrow

Keeping teams engaged and motivated during a global pandemic has been a new and unanticipated challenge faced by senior leaders in this new decade. As the old way of working will not be returned to by most, how can you make sure that you are getting the best out of your team and how well does your talent of today shape up for the future business of law firms?

[On-demand] Webinar: Innovative pitching

How can firms deliver a compelling pitch? What do GCs and Legal Ops consider as innovative clients want to see offered from law firms and importantly, what type of firms do they want to work with? Watch this session to hear what sparks a client’s interest in a virtual pitch and how to do this successfully.

[On-demand] Webinar: The art and science behind marketing

The pandemic has led to massive behavioural changes which have affected client habits, content engagement and client relationships, but have marketing strategies adapted to align with this psychological shift and how data-driven were those decisions? This session explores the importance of data in this increasingly digitalised world and where human insights still have a part to play in getting the right message across to the right people.

[On-demand] Webinar: Choosing the right ESG partner

ESG is on everyone’s radar, but are firms meeting the changing needs of clients? This panel discusses what cuts through the noise, what matters most and what makes clients choose one firm over another to support them in delivering their businesses’ approach to ESG.

Madeleine Storr

Partners choosing to be the ‘face of law’ on LinkedIn are offering a new dimension to BD

Salesforce’s regional vice president – Salesforce Marketing Cloud UKI Madeleine Storr speaks to The Lawyer about the ways that law firms can deliver the best digital client experience, utilise social media to gain exposure and prepare for the incoming millennial workforce ahead of her session at the Marketing Leadership Summit. How can law firms deliver a […]

innovation

Roundtable: When every law firm is an innovator, how do you differentiate your innovations?

By Jack Rodway Innovation for law firms can come in a whole host of different forms.  Sometimes it’s achieved through digital transformation.  Sometimes it’s the transformation of a company’s culture. Sometimes it sees the traditional partnership model turned completely on its head. In a competitive market in which everybody is trying to shout about their […]

Webinar: Client engagement in a changing world – How is the BD & Marketing function evolving?

This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 40-minute recording of this discussion.   The practice of law is not traditionally renowned for keeping pace with society’s changing demands and the new ways of the world. This year we have seen society rapidly evolve and the old model of partner-led law firms is evolving too. We are now witnessing a much wider group of professionals engaging with existing and potential clients. With increased competition the norm, differentiation, gathering feedback and client retention are vitally important for Marketing and BD teams. In this session, the panel highlights the key themes that influence client engagement, including the ability to be able to pivot as a firm, understanding that clients are facing a situation where legal budgets are being scrutinised and GCs are being asked to cut costs, and ultimately that clients do not want content, they want market insights based on what firms are seeing. Fill in the form below to hear KPMG’s director- head of legal operations transformation services Nicola Brooks, White & Case’s global head of strategy & development- private equity Jason Piro, Slaughter and May’s director of business development Michelle Holford and Skadden’s European head of marketing Jeremy Ford discuss these issues and more.

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Webinar: Client panel Q&A: What does ‘good’ look like?

This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 40-minute recording of this discussion.   This GC panel will take you through how to get the attention of GCs and maintain good relationships once you are a panel firm. The panel share their thoughts and experiences, what works well, what doesn’t work so well and what they’d like to see more of in their future relationships. What exactly do clients want? What does good marketing look like? What differentiates one firm from another when expertise is a given? What makes a client loyal to a firm? What detracts clients from pursuing business with a firm? How did firms mitigate the pressures facing businesses during the recent lockdown period? What support did clients see from their law firms during these turbulent times? Fill in the form below to hear the thoughts of Network Rail’s general counsel Dan Kayne, the general counsel of BT’s Global Division Jeff Langlands, TotallyMoney’s general counsel Sharon Evans and Passle’s senior vice president of sales Will Eke.