Shoosmiths has advised NVM Private Equity (NVM) on its investment into Volo Commerce, a provider of multichannel ecommerce technology to support online merchants and brands selling through market places such as Amazon and eBay. NVM led the latest investment round into the UK-based company, which raised £6.2m. The company, which already has an office in New York, will use the cash to expand into the US and other international sales channels.

By using Volo’s software platform, customers are able to efficiently and rapidly grow their ecommerce businesses by accessing leading marketplaces such as Amazon, eBay and Walmart, and automating all aspects of the selling process. The solution incorporates multichannel best practices and know-how, while giving customers valuable analytics to improve profitability and drive growth. Volo supports hundreds of customers ranging from major brands to online specialists, to achieve greater scale through marketplace selling and international expansion, by removing costs and complexity.

Shoosmiths corporate partner Rachel Turner led the deal, assisted by corporate solicitor, Robert Pook.