Shoosmiths has advised on mid-market investor Tenzing’s multi-million pound investment into the leading global provider of software solutions for the automotive industry, CitNOW.

Representing CitNOW’s CEO Alistair Horsburgh and its management team, the deal was led by Shoosmiths corporate partner Alastair Peet and supported by corporate senior associate Sarah Thawley. The investment will help CitNOW to accelerate its sales growth and to develop new products.

CitNOW is renowned for its use of video in the automotive world, allowing potential customers to view products without visiting a showroom, all with a personalised element. It now employs more than 100 people, at sites across the UK and Europe. It has 42 manufacturer clients, including the likes of BMW and Volkswagen.