Seminars at a glance


Identify the target market from prospects and clients;

Match your seminar topic to the client's needs;

Invest in a good guest speaker;

Run it as a joint venture with other professionals;

Double-check the venue and timing;

Use a range of promotional tools;

Try and persuade a local newspaper to sponsor the event;

Monitor response and build a list of attendees;

On the day

Involve all your team;

Make it personal and friendly;

Keep it short and involve your audience;

Do not promote services;


Follow up with a letter and telephone call.