This report from Salesforce evaluates how marketers are navigating the transformation to a “digital first” world, with a focus on how they are integrating and analyzing marketing performance data from all of the touchpoints needed to reach today’s digital first customers — all while maximizing marketing-led growth.
Digital transformation has increased the data flowing through firms and organisations: how can technology impact on the collection, interrogation and interpretation of the data? Find out how Dentons manages its data and how its lawyer can make faster decisions from Andrew Foster, Director of Financial Information, Europe, Dentons and Felicity Starr, Regional Vice President, Tableau Europe.
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