Pinsent Masons has scored its first major deal for bookmakers William Hill since a June panel review, ;advising ;the company on a deal to upgrade its online betting service.
Partner Susan Biddle and a team of three associates acted for the company on a deal with Orbis Technology to improve William Hill’s online betting and casino business.
Orbis used in-house lawyer Simon Oliver to lead on the deal.
The negotiations will also see William Hill’s online infrastructure provided for in the future, as technological advances change the nature of the gambling industry.
Biddle ;said: ;“These agreements establish a solid foundation for the current and future development of William Hill’s online and telephone services.”
Last month William Hill general counsel Thomas Murphy slimmed down his legal panel of advisers, sending 10 invitations to tender but selecting only Pinsent Masons, Addleshaw Goddard and Ashurst for the streamlined roster.
Meanwhile the firm used Dechert for its March High Court battle against customer Graham Calvert, who accused the company of taking advantage of his addiction to gambling.
Pinsent Masons’ links to William Hill go back four years, when former associate Ben Murphy took an in-house position with the company.