Osborne Clarke advises KPMG on deal for McLaren Group analytics

Osborne Clarke has advised KPMG on a 10-year strategic alliance to share predictive analytics and technology with technology company McLaren Group, which was represented by its own in-house counsel.

Commercial partner Nick Johnson and commercial associate director Anna Williams led the Osborne Clarke team. McLaren Group general counsel Timothy Murnane led the company’s legal work.

Through the deal, KPMG plans to introduce an audit model based on multiple sets of data, and will sponsor McLaren’s Formula One team.

Osborne Clarke’s team advised KPMG on all aspects of the deal, including competition and regulatory issues, contract drafting, negotiation and IP ownership.

Background to the deal

Osborne Clarke worked closely with KPMG over the last five months on this project, and has represented the Big Four accountancy firm, which it considers one of its key clients, in a number of occasions in the past.

Although McLaren Group worked with Norton Rose Fulbright in the past (23 January 2014), it decided against outside counsel for this deal.

McLaren has proven success in applying its expertise beyond motor sport. It has improved pharmaceutical R&D and manufacturing processes, created air traffic scheduling systems and worked with some of the biggest oil and gas companies to optimise production processes.