On-demand webinar: The art and science behind marketing

The pandemic has led to massive behavioural changes which have affected client habits, content engagement and client relationships, but have marketing strategies adapted to align with this psychological shift and how data-driven were those decisions?

This session explores the importance of data in this increasingly digitalised world and where human insights still have a part to play in getting the right message across to the right people.

Speakers:

Barbara Koenen-Geerdink, Business Development & Marketing Director, Al Tamimi & Company

Barbara Koenen is the BD and Marketing Director for Al Tamimi & Co, the largest law firm across the Middle East. She has over ten years of business development and marketing experience in the professional services industry and was Global Head of BD & Marketing at Ince which is part of AIM-listed company The Ince Group plc, a legal and professional services provider with over 900 employees globally, for the last three years. Barbara is based in Dubai and has previously worked for magic circle firm Freshfields Bruckhaus Deringer in Dubai and for Deterink Attorneys and Notaries (now Taylor Wessing) in the Netherlands. Prior to moving to Dubai, she worked in Doha, Qatar and before starting her career she interned in New York and obtained her Master’s Degree in business in Barcelona. Barbara is the author of the business book Beyond Billable Hours.

Joy Price, Head of Digital Marketing, Howard Kennedy

Joy Price is the Head of Digital Marketing at Howard Kennedy. She translates the firm’s business objectives into digital strategy. This includes digital innovation projects from ideation to implementation. It also includes optimisation of all channels such as website, email, social media and more. Joy advises on content creation for digital distribution including written content, podcasts and video. She works closely with the Marketing & BD teams to develop campaign content strategies that perform well online.

Sophie Bowkett, Chief Marketing Officer, Bird & Bird

Keith Hardie, Director of Innovation Marketing and Business Development, BCLP

Keith is responsible for driving BCLP’s reputation for delivering cutting-edge solutions and driving business development for its award-winning innovations, which include BCLP Cubed, Cantilever and Clear/Cut, as well as for engagement with innovation within the firm.

This free to watch webinar was part of The Lawyer’s Marketing Leadership Summit that took place between 9 – 10 June 2021.

For more information on the summit, a copy of the agenda, or to register interest for 2022, please visit the event website.