Louis Roman, Interim CMO, Freshfields Bruckhaus Deringer

Terra Potter, General Counsel- EMEA/AP, Industrial, Hexcel

Originally hailing from a cornfield outside Chicago, Terra is an English qualified solicitor, currently residing in North London. Terra is General Counsel for EMEA/AP & Industrial with Hexcel Corporation, a global leader in advanced composite technology for the commercial aerospace, space and defence, and industrial markets. Terra started her career in private practice at Ince & Co in 2006 before moving in-house to DNV GL Group in Kuala Lumpur, Malaysia in 2012. Returning to London in 2016, Terra took on a EMEA Regional role with DNV GL, while concurrently managing the global Contract Advisor function and being the Group Legal responsible lawyer for the Energy business. After seven years with DNV GL, Terra moved to Hexcel in September 2019 as Regional General Counsel EMEA/AP and has been promoted in January 2021 to her current role.

Adam Burrows, SVP Commercial & Marketing Legal, Salesforce

Jeremy Ford, European Head of Marketing & Communications, Skadden

Jeremy is a Marketing & Business Development leader with over 20 years’ legal sector experience in client relationship management, sector/practice business development strategy and effective marketing and communications campaign delivery at both European and global level. He has led both large and small teams and has lived and worked in the UK, across Western and Central/Eastern Europe, Russia and the US. Alongside his professional role, Jeremy is a passionate advocate for ‘professional pro bono’ and delivers voluntary marketing support to Team Africa Rising Cycling, a non-profit working to develop and promote professional African cycling in Africa; and is a Trustee for the high profile Qhubeka charity, which uses bicycles to change the lives of women and children across South Africa and beyond.




Madeleine Storr

Madeleine Storr, Regional Vice President- Marketing Cloud UK & Ireland, Salesforce

Madeleine (Maddy) is Regional Vice President at Salesforce leading the Marketing Cloud business for Legal and Business Services clients in the UK. This sees her working with clients to digitally transform their businesses and gain greater insights into their own clients. She has been selling and leading teams within the Marketing industry for over 8 years, specialising in the European Ad tech and Martech space. Maddy is passionate about supporting more diversity in the STEM industries and she is currently helping to craft Salesforce’s first sales apprentice scheme in the UK. Maddy also sits on the board of Hounslow Education Partnership as a Non-Executive Director.


This free to watch webinar was part of The Lawyer’s Marketing Leadership Summit that took place between 9 – 10 June 2021.

For more information on the summit, a copy of the agenda, or to register interest for 2022, please visit the event website.