Defining and building your firm’s narrative within the organisation and translating this internationally can be a challenge. When done successfully, this can become a true USP and differentiator for firms. This session will have industry specialists discussing how to unify and expand your recognition and attain that USP all firms are pursuing.





Alessandra Jones, Director of Marketing, Baker McKenzie

Kim Lansdown, Head of Business Development, Mishcon de Reya

Barbara Koenen, BD & Marketing Director, Al Tamimi & Company

Richard Grove, Global Marketing, BD & Communications Director, Allen & Overy


Matt Byrne, Deputy Editor, The Lawyer