Defining and building your firm’s narrative within the organisation and translating this internationally can be a challenge. When done successfully, this can become a true USP and differentiator for firms. This session will have industry specialists discussing how to unify and expand your recognition and attain that USP all firms are pursuing.
Speakers:
Alessandra Jones, Director of Marketing, Baker McKenzie
Kim Lansdown, Head of Business Development, Mishcon de Reya
Barbara Koenen, BD & Marketing Director, Al Tamimi & Company
Richard Grove, Global Marketing, BD & Communications Director, Allen & Overy
Moderator:
Matt Byrne, Deputy Editor, The Lawyer