Tulkinghorn is always concerned by lawyers who think they are cool. But one really has to despair at Clifford Chance's ad campaign designed to tell punters that they're dropping the 'Rogers & Wells' in the States.
The firm has taken out full-page ads in publications including The Wall Street Journal and The New York Times which read: 'The name is Chance… Clifford Chance.' Oh please.
Mind you, it's not the first time CC advertising has been a tad off the mark. Some time back, the firm ran an ad featuring an English farmer holding an exceptionally large marrow and bearing the slogan 'Size Matters'. Tasteful.
As for the 007 reference – Tulkinghorn can only think that the agency concerned got the wrong English spy. Surely Austin Powers is more CC's style. “Yeah, baby, yeah.”