The “3 pieces of advice” series is a collection of brief, 5-minute slots created as a platform for legal professionals to share work and life advice with their peers.
In this latest video, Reed Smith chief marketing officer Sadie Baron shares her thoughts on the 3 key skills you are going to need in 2021 in order to have a career in legal marketing: “If you want a great career in legal marketing, an understanding of how to work with people is really important in a partnership environment” and equally “content is king, but if you don’t understand who you are sending your information to – it’s a bit of a loss!”.
Sadie Baron’s mission as Reed Smith’s Chief Marketing Officer is to tell the world the Reed Smith story as it’s a story she is very proud to be part of. Using her 20 + year experience in marketing to develop a vision for her function that is light years ahead of the competition, she empowers her team to make a difference together.
Driven and enthusiastic with high energy, her style is pragmatic and practical and often described as being “off the creative scale,” but this is balanced with the interpersonal skills needed to sit at the head table. Sadie has a rare mixture of skill sets which cross functional teams can bank on. She also feels proud and privileged to work every day with some of the brightest legal minds in a firm that values the power of marketing and business development.