Lucy Murphy

Freshfields Bruckhaus DeringerChief Marketing and Business Development Officer

Lucy is the Chief Marketing & Business Development Officer for Freshfields and was recently listed as the only law firm CMO in the top 100 most impactful marketing leaders in Europe. Sitting on the firm’s executive board, Lucy is responsible for the client, brand and communications strategy of the firm globally. Over the past 10 years, she has developed the firm’s first ever global key client programme, led a restructure of its go-to-market strategy via sectors and worked globally to improve the way the partnership develops its business.

Lucy is passionate about driving digital marketing transformation to improve the client experience and regularly talks to senior clients around the world about their experience of working with Freshfields. Alongside this, Lucy has restructured the marketing function to ensure its primary focus is delivering a superior client experience and she was a major part of the team that established the firm’s first ever nearshore service centre, providing centralised MBD services to the partnership.

Lucy plays a leading role on many diversity and charitable initiatives across the firm and outside work is an active fundraiser for Great Ormond Street Hospital.