Lora Froud

Macfarlanes

Macfarlanes’ investment funds expert Lora Froud has, since making partner in 2015, become one of the firm’s standout players, carving out a niche for herself in the world of retail. She now heads the firm’s open-funded funds practice, acting for an array of clients that includes Goldman Sachs, Jupiter Asset Management, Vanguard and Legal & General. An increase in work has helped the practice increase its turnover by 40 per cent over the past financial year, with that trajectory set to continue with Froud at the helm.

Since advising Quilter Investors on the landmark separation of the Old Mutual business in 2018 and its subsequent fund arrangements, Froud has had her hands full as an active member of the asset management taskforce to inform thinking in the industry. Set up by the Financial Conduct Authority and HM Treasury, the group has secured Froud’s services as it looks to develop a first-class UK fund vehicle for long-term assets.

Away from fee-earning, Froud plays a key role on Macfarlanes’ trainee solicitor committee; an influential role that puts her in charge of identifying the firm’s next generation of stars.