Julie is a marketing, communications and business development professional with more than 20 years’ experience in the professional services sector, and a track record of building brand and reputation for leading global law and accountancy firms.
As Global Marketing Communications Director at White & Case, Julie has led the development of a thought leadership programme that has transformed the Firm’s approach to communications, increased brand engagement, strengthened its reputation in key markets and deepened its relationships with clients and the media. In this role, Julie also leads the firm’s digital marketing efforts and has driven the adoption of digital marketing activity firmwide.
Prior to White & Case, Julie led the global brand team at Freshfields, where she oversaw the introduction of a new global brand positioning across the firm’s international network.
As a marketer, Julie believes in putting the client at the centre of all marketing activity. She is passionate about the value of client insight in ensuring that brands stay relevant to their clients, and about maintaining a clear focus on the experience the brand delivers.