Day 2: ‘Pricing, products & perspective’

Day two takes a look at the changing role of BD and marketing professionals in this world of continuous evolution. Sessions cover the global political agenda, public perspective, the lockdown period and how the accumulation of all these have and will influence the way clients are serviced. The day progresses to explore the shift in supplementing legal services for legal products where automation is appropriate, and how you market your brand and innovation strategy when every firm has one.