Bryony Hurst

CooleyPartner

Bryony is an experienced trial litigator, but she works with clients from a far earlier stage of the risk life cycle – before disputes are brewing – using her knowledge of the industries in which they operate to help identify potential threats and challenges and take action to protect their brand, core values and commercial goals. Her in-house work at a global media company and at the UK’s data protection regulator, along with her years spent as a reputation management lawyer and deep experience handling internet-related disputes, give her a unique and varied toolbox with which to tackle clients’ problems. Her approach is commercial and pragmatic, recognising that forceful litigation has its place but is not always the be-all-and-end-all solution.