This category is open to specialist or regional firms from across the UK which focus primarily on one practice area.

To enter you must complete the entry form on the online entry portal.


Don’t forget, you can log in and out of the entry portal as many times as you like prior to submitting.

Click here to read our editor’s top tips on entering the organisational categories.


The entry form covers the following areas:

  • Context and positioning (500 words)
    • Our judges will be looking for indications of how well your firm is performing in your particular market, evidenced by client growth/retention and other business successes, and how you have overcome any competitive challenges presented by your market. Some judges may not be as familiar with your firm so please give a concise description of where you are and where you’ve come from, but remember to focus on achievements and figures from April 2020 onwards
  • Strategy and execution (500 words)
    • Our judges will be looking for examples of how your firm stands out in its market – what differentiates you from your competition and what actions have you taken or investments have you made in technology, talent and more to ensure you remain a leading player? Where do you excel, and what makes you best able to serve your clients?
  • Success (500 words)
    • Our judges will want to understand how you define success, and how you currently measure up against that definition. It’s really important that you include evidence of financial performance here; you can include this in the CONFIDENTIAL SECTION at the end of the form if you want this information to be treated for judges’ eyes only
  • Additional materials
    • You should use this section to upload any client testimonials that add weight to your entry, and any charts or other visual aids that illustrate your work.

There is a confidential information section on the form: We fully appreciate that some of the information you include in your entry may be sensitive. We want to encourage you to submit as much detail as possible, including financial performance, therefore please include in this section any sensitive information that should be treated for judges’ eyes only.

Previous winners:   
2020 Town Legal
2019 Backhouse Jones
2018 Fenchurch Law

Entries are welcome from:

Private practice firms
Nominations by in-house teams