The art and science behind marketing



The pandemic has led to massive behavioural changes which have affected client habits, content engagement and client relationships, but have marketing strategies adapted to align with this psychological shift and how data-driven were those decisions?

This session will explore the importance of data in this increasingly digitalised world and where human insights still have a part to play in getting the right message across to the right people.

  • To what extent is data governing your marketing strategy?
  • Is the human element behind marketing being replaced by data insights?
  • How are firms utilising their data once they have it?
  • How can marketing leverage psychology to influence potential clients to act?