Productising what you do: The move from ‘legal services’ to ‘legal products’



As technology continues to advance, clients increasingly expect law firms to supplement their legal services with tech products. With technology slowly becoming a “must-have” for clients, firms are starting to see this as another service offering and revenue generator that needs a specialised branding and sales strategy:

  • Given their long history as service providers, can law firms successfully leverage the shift in focus to selling legal products instead of skills and expertise?
  • How can firms successfully leverage this shift to continue serving their clients?
  • How are firms branding their legal tech and innovation strategy when everyone in the market is moving in the same direction?
  • How do you market your legal technology given the increased competition?