As technology continues to advance, clients increasingly expect law firms to supplement their legal services with tech products. With technology slowly becoming a “must-have” for clients, firms are starting to see this as another service offering and revenue generator that needs a specialised branding and sales strategy:
- Given their long history as service providers, can law firms successfully leverage the shift in focus to selling legal products instead of skills and expertise?
- How can firms successfully leverage this shift to continue serving their clients?
- How are firms branding their legal tech and innovation strategy when everyone in the market is moving in the same direction?
- How do you market your legal technology given the increased competition?