Pricing vs Value



With pricing underpinning a key revenue generator for firms, fee negotiation is pivotal in winning and retaining key clients in today’s competitive market. Who is and should be leading on this front and how do you charge for value instead of your time?

  • Does pricing fall in the remit of BD, Finance or both?
  • What role is AI and data analytics playing in the role of pricing?
  • Are undercutting pricing tools still profitable or is this creating an anti-competitive market?
  • How do you achieve consistency of cost when firms have regional pricing points?
  • How do you define value in a market full of competition?