Firms have recognised that people like to consume their content in different ways and over the years we have seen firms establish LinkedIn pages, Instagram pages and launch a series of podcasts to engage with clients. But do firms know what is resonating well with the market and the optimum way to engage clients?
- What is the best way to engage with clients and does this differ depending on the matter?
- Where are firms seeing the best levels of content engagement?
- Is there now scope and mutual interest in using alternative platforms to communicate updates to clients and does this actually lead to new business?