How can law firms cut through the surge in online information to get content engagement?



Firms have recognised that people like to consume their content in different ways and over the years we have seen firms establish LinkedIn pages, Instagram pages and launch a series of podcasts to engage with clients. But do firms know what is resonating well with the market and the optimum way to engage clients?

  • What is the best way to engage with clients and does this differ depending on the matter?
  • Where are firms seeing the best levels of content engagement?
  • Is there now scope and mutual interest in using alternative platforms to communicate updates to clients and does this actually lead to new business?