[Roundtable A] Creating an Amazon style web experience to generate leads



Prior to the pandemic, lead generation was all about physical contact and seeing people, but with everything shifting online, how can firms best generate new business leads and provide the Amazon-style web experience?

  • How can firms foster a better user experience for clients to navigate websites?
  • What technology/ software is out there that can help firms create a bespoke experience and deliver curated content?
  • Have firms successfully created a website journey that scores points for users, enabling firms to drive decision making around sales?