This interactive GC panel will allow delegates the opportunity to truly understand the in-house perspective. What exactly do clients want? What does good marketing look like? What differentiates one firm from another when expertise is a given? What makes a client loyal to a firm? What detracts clients from pursuing business with a firm? How did firms mitigate the pressures facing businesses during the recent lockdown period? What support did clients see from their law firms during these turbulent times?