How to gain commitment: Best practice for client relationship management



Over the months, most Marketing and BD professionals have been asked by their lawyers how to engage with clients amidst zoom fatigue and the exhaustion of virtual wine tasting sessions. So, what exactly does good client relationship management look like in a post-Covid-19 world?

  • Given that clients have had a raft of virtual engagements and are well experienced when it comes to physical relationships with law firms, what has emerged as best practice?
  • What would spark a client’s interest in a firm that they haven’t partnered with before?
  • What creates longevity with a relationship partner?
  • What has worked well for law firms over the past year?