In today’s increasingly politicised world, companies often find themselves forced to “take a side” and join the political discourse. This session, therefore, touches on some of the non-COVID related big issues for 2020, such as the killing of George Floyd, the BLM movement worldwide, the impact of the US elections and some of the campaigns led by people like Marcus Rashford; huge societal issues that very difficult for current global organizations not to engage with. As a result, a lot of companies that are traditionally apolitical have found themselves getting involved in such issues, either out of choice or because they were compelled to as a result of the pressure received from their employees, shareholders or other stakeholders. Taking a stance is not enough though – it is important for companies to do so in a way that’s authentic while being aware of the potential backlash and how to respond to it. As an international business operating in multiple jurisdictions, sometimes with opposing political agendas, how do you define and uphold your company values when something that is right in one country might not be in another? Can companies remain apolitical, when their employees are increasingly political, expecting and demanding a reaction?