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Less is more: ‘likes’ aren’t everything

If there is one key thing I have learnt, it’s that the purpose of creating and sharing content as a professional is less about how many likes each post receives but rather who is engaging with them.

The secret sauce of a successful Employee Advocacy programme

This week the PM Forum hosted a fantastic session with Yvonne Boateng, employee advocacy expert and Director of Social Media Advocacy at Standard Chartered Bank on how to implement a successful employee advocacy programme.

Bottlenecks in the marketing funnel

David Skok was on the board of HubSpot, the Marketing Automation company in its early days, so he knows a thing or two about how Sales Funnels work. In this presentation, he notes that when he asks people to describe their organisation’s funnel, they frequently fail to do so concisely.

Data analysis: How Covid-19 has affected professional services content

By Samuel Page In the last two months, there has been a huge increase in demand for digital content from Professional Services clients. The pressing need for information and advice from professionals has driven the highest traffic, page views and time-spent ever seen across the Passle network. I’m not in the business of saying that […]

Latest Briefings

What does it take to run a successful senior living operation?

In this on-demand webinar, Dominic Morris is joined by Phil Schmid, Julia Ashley, Nick Edwards, Tom Lord and Andrew Brown discussing what it takes to run a best of class retirement community. The panel looks at the resident experience, the growing use of technology in meeting residents’ needs and how the sector is embracing the ESG challenge.

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