By David Aylen and Elizaveta Osipchuk

When reputable social media platforms are involved, rights holders should contact the social media company first and ask it to remove the account. Fortunately, such companies usually collaborate with brand owners as much as possible and take swift measures to block infringing content (usually within three to five days). However, where legal proceedings are required, brand owners have three options:

  • civil action;
  • administrative action initiated by Customs or the police; or criminal
  • proceedings initiated by the police…