The General Court of the European Union ruled that the Barcelona and Argentina football star Lionel Andrés Messi, can register his European Union trade mark (EUTM) application for ‘MESSI’ in classes 3, 9, 14, 16, 25 and 28 (covering a wide range of products including fragrances, jewellery, clothing and sports equipment) notwithstanding an opposition led by well-known Spanish cycling brand “Massi”…