By David Bailey
Lotus, famous for F1 success decades ago and James Bond’s underwater Esprit – driven by the sadly departed Roger Moore – has been taken over by the Chinese firm Geely.
Developing a genuinely new car costs several hundred million pounds. Lotus has neither the volume to generate cash for R&D nor the prestige to charge high prices.
Even Aston can’t do it on its own anymore and has forged a relationship with Daimler whereby Aston can access Mercedes AMG technology. That is helping to develop new models much more cheaply, and may over time lead to platform sharing.
Indeed, I expect over time for Aston to be acquired by Mercedes just as other premium car brands have been snapped up by bigger players…
Password recovery
If your email address is registered we will send you an email to recover your password.