By Jocelyn S Paulley

The barriers to entry to the world of retail have reduced significantly with the rise of e-commerce. This is not a single route to market as the e-commerce world has developed its own structures, such as selling through aggregators, platforms, highly curated markets, as well as simply through a brand’s own website.

If your brand wants to ‘go it alone’ and sell directly to its customers on its own website, what are the key legal issues to consider when selling online, in order to comply with laws in England?