By Gary Assim

Apparently not, according to the European Court of Justice (ECJ) today which made an important ruling with regards to Kit Kat’s famous shape.

It said that in order for Nestle, the chocolate bar’s owner, to retain its trade mark for the shape (that is the four long bars on a rectangular base), it had to be distinctive enough that it was recognisable in every single member state of the European Union (EU).

The view of the ECJ was that Kit Kat was not as well known throughout the EU as it is here in the UK…