By Gwendoline Davies, Richard Jaques

This briefing highlights the recent anti-competition findings and fine against clothing company Guess, and explain what retailers need to know about new online retail ‘geo-blocking’ rules.

Guess’ €40 million* fine

Clothing company Guess has been fined almost €40 million by the European Commission (EC) for anti-competitive provisions within its distribution agreements which restricted retailers from online advertising and selling cross-border to consumers in other Member States in breach of European Union (EU) competition rules.