By Emilie Feil-Fraser

Social media is a critical component of most companies’ marketing strategies, but it is also one of the most difficult marketing tools to square with the new federal cannabis regulatory regime.

Section 17 of the Cannabis Act imposes a blanket prohibition on the promotion of cannabis, cannabis accessories or any services related to cannabis, unless (among other restrictions) steps are taken to prevent young people (persons under 18) from accessing or viewing the promotion.