Bottlenecks in the marketing funnel

David Skok was on the board of HubSpot, the Marketing Automation company in its early days, so he knows a thing or two about how Sales Funnels work. In this presentation, he notes that when he asks people to describe their organisation’s funnel, they frequently fail to do so concisely.

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The reason to turn yourself from a busy expert into a recognised thought-leader

If you are a “fee earner” working in Professional services it is likely that you are an expert in whichever field you specialise in. Your clients pay you a fee for that expertise. It is also likely that you are very busy. But what would it mean if you could turn yourself from being just another “busy expert” like so many of your peers into a “Recognised Thought-Leader?”

Less is more: ‘likes’ aren’t everything

If there is one key thing I have learnt, it’s that the purpose of creating and sharing content as a professional is less about how many likes each post receives but rather who is engaging with them.

The secret sauce of a successful Employee Advocacy programme

This week the PM Forum hosted a fantastic session with Yvonne Boateng, employee advocacy expert and Director of Social Media Advocacy at Standard Chartered Bank on how to implement a successful employee advocacy programme.

The 5 levels of B2B purchasing

The 40 different drivers of action are arranged Maslow-style in a pyramid (see below). At the top are the emotive ideas of Hope and Vision (Is this product transformative for our business?), at the bottom, Regulatory Compliance.

Latest Briefings

COVID-19 has put many businesses in a difficult financial situation

Although the Government recognised this by pushing the Corporate Insolvency and Governance Act 2020 through Parliament to try and stem the inevitable wave of insolvencies, directors and owners cannot afford to take their eyes off the ball for a second.

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