By Gwendoline Davies, Richard Naish

Recent action taken by the Committee of Advertising Practice and the Advertising Standards Authority in two key areas are likely to have a significant impact on retailers. Gwendoline Davies and Richard Naish explain.

Price promotion 

In November 2017 a well-known supermarket ran a price promotion for Haagen-Dazs ice cream. The text of the promotion on their website stated “Only £3.00: Save £1.00”. The advertisement was challenged on the basis that it was misleading because the reduction didn’t represent a genuine saving.